Small Business, Big Energy

Who this ebook is for

Aspiring small-business owners who want to investigate a customer problem and test a clearly bounded offer before expanding.

Revised and expanded edition. Ten chapters, five in-depth worked lessons, an integrated practical project, a subject glossary, ten worksheets, and a four-week plan.

Read an excerpt

An idea describes what you want to make. A customer problem describes an inconvenient part of somebody else's life. They are related, but they are not interchangeable. A beautiful planner may solve nothing for a person who already has a reliable system.

From Small Business, Big Energy, revised and expanded edition, Paper & Pixel.

Inside the book

1. Find the problem beneath the idea
2. Ask about real behavior
3. Make the promise smaller and clearer
4. Separate revenue from what remains
5. Test delivery before scaling
6. Design the ordinary customer journey
7. Help the right person recognize the offer
8. Watch the timing of money
9. Build boundaries into the business
10. Let evidence choose the next step

Also included: 10 reusable worksheets and a four-week practice plan. Page counts include the cover, front matter, worksheets, and editorial notes.

Worked lessons and a complete project

The expanded edition develops the chapter ideas through these detailed lessons:

• Turn an interview into usable evidence
• Write an offer that controls its own scope
• Calculate contribution and capacity together
• Measure a marketing path without inventing certainty
• Plan a delivery week before accepting more orders

Apply the ideas together

1. Design a three-customer pilot
2. Track the delivery and the economics
3. Choose the next offer from the evidence

A subject glossary provides a quick reference while you work.

Edition and reading notes

Original editorial content. The PDF uses a fixed page layout with printable worksheet lines; it is not a fillable form or reflowable EPUB. No independent specialist review is claimed. Read our editorial policy.

This is general education, not personalized financial, legal, or tax advice. Examples are fictional and calculations may be simplified.